In a market saturated with millions of brands, communicating your wine becomes as essential as it is labyrinthine. In contrast to a communication strategy built on the basis of others, yours must be established on the Law of the 4 “V’s”: vision, advantage, value, and truth. Vision, to be able to adopt a global, holistic perspective of the brand itself, facilitating its communication; advantage, to choose to propose what is different, disruptive, innovative, what others do not do, because this is how the brand’s personality will begin to be recognized; value, so that each contact with the brand is an end in itself and allows the customer to fully feel it; and truth, as the foundation of the entire structure, so that nothing communicated is contrived or ambiguous.
The communication of your wine must also aim to awaken the senses, therefore, it will require a prior immersion into the soul of the project to fully understand it and highlight what makes it truly special: its essence, its purpose, and its deepest values.
